“Custom-Generated Trailer for Player: S_L_I_M_0705”

It’s going to be a bit hard to explain this one if you’re not a gamer, but basically, we created a “custom trailer generator” that would take a player’s stats from previous Black Ops games, and then create a custom trailer with text and clips, just for that specific gamer. Both a creative and technical challenge!

Client: Activision

Production Co: Tool of N.A.